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Skippers Inflight Magazine (WA)

WHAT

Skippers Inflight Magazine is a complimentary full colour, high quality, glossy magazine with editorial content to inform and entertain passengers on board Skippers aircraft.

WHEN

Bi-monthly

WHO

50,000 passengers per issue reaching a total of 325,000 travellers per annum.
75% male readers/25% female readers
61% aged 25-34
38% earn over $80,000 per year

WHERE

75% of Skippers flights operate for the Mining & Resources sector to the following destinations:

Barrick Gold: Darlot, Granny Smith, Lawlers, Plutonic
Western Areas: Forrestania
Crescent Gold: Laverton
Newmont Mining: Jundee
St Barbara Mines: Leonora
Panoramic Resources: Savannah Nickel Mine
Ngarda Civil: Yarrie
AngloGold Ashanti: Sunrise Dam
Newcrest Mining: Telfer
Pilbara Iron: West Angelas, Lombadina, Barrimunya
Agnew Gold: Leinster
Karara Mining: Karara
Sandfire Resources: Meekatharra

25% of flights are RPT (Regular Passenger Transport) servicing the:

Northern Goldfields: Laverton, Leonora, Leinster, Meekatharra, Wiluna & Mt Magnet
Coral Coast: Carnavon, Monkey Mia, Kalbarri, Shark Bay & Geraldton

HOW

The magazines are distributed in the aircraft seat pockets and free in the Skippers terminal.