Readership Statistics
Inflight MacAir (QLD)
Total Readers - 46,000
Age Groups
14-24 - 5%
25-34 - 32%
35-49 - 54%
55+ - 9%
Profession
Professional - 40%
Teaching - 16%
Mining - 21%
Hospitality / Tourism - 12%
Homemaker - 1%
Clerical / Trade - 4%
Other - 6%
Income
Under $20,000 - <1%
$20,000 - $29,999 - 3%
$30,000 - $39,999 - 18%
$40,000 - $59,999 - 44%
$60,000 - $79,999 - 20%
$80,000 - 15%
Inflight Skippers (WA)
Total Readers - 34,600
Age Groups
14-24 - 7%
25-34 - 61%
35-49 - 9%
55+ - 23%
Profession
Professional - 26%
Teaching - 15%
Mining - 40%
Hospitality / Tourism - 6%
Other - 13%
Income
Under $20,000 - 6%
$20,000 - $29,999 - <1%
$30,000 - $39,999 - 18%
$40,000 - $59,999 - 19%
$60,000 - $79,999 - 19%
Inflight Aeropelican, Brindabella, Sharp, Tasair
(NSW, VIC, ACT, TAS, SA)
Total Readers - 50,200
Age Groups
14-24 - 9%
25-34 - 23%
35-49 - 54%
55+ - 14%
Profession
Professional - 40%
Teaching - 20%
Mining - 5%
Hospitality / Tourism - 10%
Homemaker - 4%
Student - - 8%
Clerical / Trade - 8%
Other - 5%
Income
Under $20,000 - 3%
$20,000 - $29,999 - 8%
$30,000 - $39,999 - 10%
$40,000 - $59,999 - 12%
$60,000 - $79,999 - 37%
$80,000 - 30%
XPTraveller
Total Readers per issue - 216,000
Age Groups
14-24 - 18%
25-34 - 20%
35-49 - 12%
50+ - 50%
Profession
Professional - 11%
Homemaker - 16%
Student - 21%
Retired - 21%
Clerical / Trade - 12%
Other - 19%
Reason for Journey
Leisure - 70%
Business - 9%
Other - 21%
